Turning complex visions into defining moments

Timeline: 6 Weeks (4 weeks pre-event promotion + 2 weeks post-event coverage amplification)

What’s Included:

• Pre-Event Media Advisory: Drafting and distribution of calendar listings and media invites to local press, photographers, and trade reporters.

• VIP & Press RSVP Management: Maintaining a credentialed media list and handling press passes/check-ins.

• On-Site Media Coordination: Directing media interviews, red carpet or step-and-repeat coverage, and photo opportunities.

• Post-Event Wrap Press Release: Packaging event highlights, key announcements, fundraising totals, and high-res photography for post-event coverage.

• Digital Media Wrap Report: A compiled deck of clippings, impressions, and photo placements for board members, sponsors, and stakeholders.

Format: Half-day intensive (Virtual or On-Site) for up to 3 organizational spokespersons.

What’s Included:

• Message House & Soundbite Development: Distilling complex concepts, data points, and company stories into punchy 10-second soundbites.

• Techniques & Media Psychology: Training on "Bridging, Flagging, and Hooking" to pivot away from hostile questions toward key messages.

• Simulated Mock Interviews: Realistic on-camera practice scenarios (broadcast, print beat reporter, hostile investigative inquiry, podcast deep-dive).

• Video Review & Body Language Critique: Immediate playback review assessing vocal delivery, pacing, physical framing, and confidence.

• Executive Briefing Binder: Reference cheat-sheet with customized crisis responses and core statistics.

Proactive Preparedness (Phase 1):

• Vulnerability & Threat Audit: Identifying potential operational, regulatory, or public relations risk factors.

• Crisis Response Playbook: Creation of standard operating procedures, escalation chains, and spokesperson hierarchy.

• Pre-Drafted Holding Statements: Ready-to-deploy statements for media, donors/investors, employees, and social channels.

Reactive Standby (Phase 2):

• On-Call Strategic Advisory: Direct access to a senior communications counselor during emerging issues.

• Media Gatekeeping: Serving as on-record or background liaison to screen journalist inquiries and mitigate hostile coverage.

• Internal Alignment: Alignment memos for staff and board members to prevent internal leaks or mixed messaging.

What’s Included:

• 1 Long-Form Byline / Op-Ed per Month: Researched, drafted, and pitched to recognized vertical business publications (e.g., Fast Company, Forbes, trade journals).

• Executive Social Narrative (LinkedIn): 4 strategic, ghostwritten posts per month articulating industry viewpoints, milestone commentary, and thought leadership pillars.

• Targeted Podcast Booking: 1 dedicated interview pitch per month targeting influential business, industry, and leadership podcasts.

• Awards & Honors Calendar: Research and submissions for up to 2 competitive industry or executive awards per quarter (e.g., 40 Under 40, Inc. Female Founders, trade awards).

• Monthly Alignment Interview: A 45-minute monthly interview session to download thoughts, perspectives, and industry observations.

We reserve a select number of clients slots each quarter at a subsidized rate for verified 501(c)(3) organizations. This package bridges the gap between mission and public attention, ensuring your programs fundraising drives, and community milestones receive legitimate earned media coverage.

What’s Included:

• Donor & Milestone Narrative Positioning: Reframing annual reports, fundraising campaigns, and community programs into pitchable news hooks.

• Local & Vertical Trade Media Pitching: 1 targeted outreach cycle per month focused on regional journalists, nonprofit beat reporters, and community leaders.

• 1 Announcement / Press Release per Quarter: Distribution strategy and drafting for major grant awards, leadership appointments, or gala/fundraising kickoffs.

• Executive / Founder Voice: Op-ed or local broadcast pitch positioning leadership as community authorities.

• Bi-Monthly Strategy Check-Ins & Impact Reporting: Plain-language reporting on reach, mentions, and community impressions.

Eligibility & Requirements:

• Valid IRS Employer Identification Number (EIN).

• Official IRS 501(c)(3) Letter of Determination.

• Must be in good legal standing with current Form 990 filings.